Have you learned this one yet? Patients, clients and customers are hungry for leadership from a qualified person who has their best interest at heart, and who speaks from truth.

We live in an egalitarian culture where it is arrogant to direct other people’s actions….except if you are a professional. Then it is what you should be doing or you are failing your patients, clients or customers. Sound like I am telling you to be a jerk? Quite the opposite, in fact.

Let me explain with a story:

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